I am Simon Mauro Guido, a Product Designer (UI/UX) based in London.
I specialise in helping startups to realise their ideas, allowing them to take on and challenge their bigger, better-funded competitors. I design clean and easy to use user experiences, on mobile, web and desktop applications. I have more than 10 years of design experience and have received multiple awards for my work.
I am a featured writer on The UX Collective and I have been fortunate enough to work with some really amazing clients along the way, such as Sky Sports, TEDx and LinkedIn.
“La semplicità è la più grande sofisticatezza”
My eureka moment changed the way I work, and it’s what led me to specialise in product design. As the Leonardo Da Vinci quote above suggests, I believe in simplicity. Instead of just styling, simplicity is achieved by questioning everything, making sure everything has earned its place. It’s far more than just minimalism, or even just the absence of clutter, it starts by digging deep and truly understanding the problem. This clean, uncluttered methodology is something that I apply to everything in life, not just design.
It all started with a dream of designing Ferraris for Pininfarina
I studied Product Design at the University of Portsmouth, before starting out as a Junior Designer, designing automotive magazines and websites. Now with more than ten years of experience in product Design, I specialise in helping startups to realise their ideas, allowing them to challenge their bigger, better-funded competitors.
I am now the Head of Design at Glisser, a Microsoft-backed startup with offices in London, New York and Portland.
I’m so, so lucky that design is not only my job but also one of my biggest passions outside of work. I’m always learning, practicing, and trying new things, across all mediums.
I recently took a course on voice user experience (VUX), which was fascinating from a UX perspective as it really gets you to focus on the UX when you don’t have an interface to touch. I really think that this exercise has made me a better UX designer.
Now that I’m at a stage in my career where I can be quite selective about what I take on, I look for projects that excite me, challenge me, and most importantly – that are ethical and make a difference.
- Featured Writer
Practicing ethical design, UX Collective, October 2019
Designing with Voice (VUX), UX Academy, March 2019
Best Live Streaming Solution, Event Tech Awards, November 2018
Live Streaming and Hybrid Events, BNC Event Show, July 2018
Right First Time Award, Bilstein Group, July 2011
Spirit of The Company, Bilstein Group, May 2009
Right First Time, Bilstein Group, May 2008