My eureka moment changed the way I work, and it’s what led me to specialise in product design. As the Leonardo Da Vinci quote above suggests, I believe in simplicity. Instead of just styling, simplicity is achieved by questioning everything, making sure everything has earned its place. It’s far more than just minimalism, or even just the absence of clutter, it starts by digging deep and truly understanding the problem.
This clean, uncluttered methodology is something that I apply to everything in life, not just design.
It all started with a dream of designing Ferraris for Pininfarina
I studied Product Design at the University of Portsmouth, before joining the international automotive parts company Bilstein Group as a Junior Designer. I worked in a design team with many talented designers, learning by designing across a wide range of mediums.
In 2011 I moved to Rome to help start a digital design agency, which is where I really started to specialise in UI/UX design. I was then offered the opportunity to work as the lead designer of a large development team at Orbus Software, working on a number of e-learning and enterprise architecture software platforms.
I am now the Head of Design at Glisser, a Microsoft-backed startup with offices in London, New York and Portland.
When you really enjoy what you do, you tend to find that your hobbies and work often seem to blur into one. I’m always learning, and I find it very difficult to just stick to one medium all of the time and not try new things that challenge me.
I’ve recently been studying voice user experience (VUX) as well as experimenting with shooting and editing video. Essentially my passion is making things look good and work well.
Now that I’m at a stage where I can be quite selective about what I take on, I look for projects that excite me, challenge me, and most importantly – that make a difference.