Simon Mauro Guido

Simon Mauro Guido

Product Designer in London, UK

A creative problem solver and design thinker. I create insight-led, people-centred products which solve complex problems with considered, ethical solutions. I am a featured writer for The UX Collective and a mentor for junior designers.

Much of my career has been in startups and scaleups, helping them to quickly get off of the ground and scale effectively. I also have experience working as part of a larger UX team, working collaboratively with and learning from exceptional UX researchers, data scientists and designers.

Work Experience

2024 — Now
Product Designer
SANS Institute
2022 — 2024
Lead Product Designer
Magnetic Rock (SANS)

The lead product designer on an educational product which helps get people into the cybersecurity industry. I worked to increase engagement and address student feedback, whilst defining a design system to incrementally replace the existing proof-of-concept.

2020 — 2022
Head of Design
Countfire

The first UX professional at an ambitious SaaS startup aiming to modernise the construction industry with intelligent automation. I worked closely with industry specialists to create a unified experience across Countfire’s full suite of products.

2016 — 2020
Head of Design
Glisser

One of the first of a quickly growing team for a highly driven, Microsoft-backed SaaS startup. I worked with the development team to design and build hugely scalable platforms, defining patterns and processes along the way.

2013 — 2016
Senior Product Designer
Orbus Software

Working within a large product team on an established Enterprise Architecture platform, I used and improved upon existing component libraries and design patterns. For their smaller, sister-company (Good e-Learning) I led the design on the creation of a custom learning management platform with in-depth team and user analytics.

2011 — 2012
Product Designer
Design by Mito
2008 — 2011
Graphic Designer
Bilstein Group
2008 — 2008
Junior Designer
Dewberry Redpoint

Education

2021 — 2022
Creativity, Problem Solving and Design Thinking
University of Cambridge
2003 — 2007
BSc (Hons) Product Design and Innovation
University of Portsmouth

Certifications

2024
The Brain and Technology: Brain Science in Interface Design

Interaction Design Foundation

2024
Emotional Design

Interaction Design Foundation

2023
Introduction to UX Writing

Doměstika

2019
Designing for Voice (VUX)

UX Academy

Awards

2021
Best Hybrid Event Platform

Event Technology Awards

2021
Best use of Technology for Audience Participation

Event Technology Awards

2021
Best Virtual & Hybrid Event Platform

Virtual Events Institute

2018
Best Hybrid Event or Live Streaming Solution

Event Technology Awards

2011
Right First Time

Bilstein Group

Writing

2024

The UX Collective

2023

The UX Collective (Best of UX Collective, July 2023)

2019

The UX Collective

Speaking

2021
Fundamental Principles of Design
Springpod Virtual Work Experience

I gave a talk to design students on what helped me to kick off my career in design, and the things I wish I'd known when I started.

2021
The Importance of Design Portfolios
Springpod Virtual Work Experience

I spoke to design students about common mistakes when putting together a design portfolio, and I gave them an insight into exactly what employers look for.

2018
Live Streaming and Hybrid Events
BNC Event Show

I gave a keynote about my journey learning to live stream events, and the growing importance in 'going hybrid'.

Features

2023
Best of UX Collective

My article "What’s the difference between design values and principles?" was featured in the Best of UX Collective, July 2023

Volunteering

2021 — 2021
Design Mentor
Springpod

Contact

Dribbble
Medium
Vimeo
LinkedIn