Simon Mauro Guido

Simon Mauro Guido

Product Designer in London, UK

A creative problem solver and design thinker - I look to solve complex problems with simple, ethical solutions. I create insight-led, human-centred products. I am a featured writer for The UX Collective and a mentor for junior designers.

I’ve worked with a number of SaaS startups - leading the user experience, setting ui patterns, frameworks and component libraries, and working directly with development teams to build quickly scalable platforms. I also have experience working in design teams as part of a larger product team - working with a product manager following strict scrum practices, and using and updating existing component libraries and frameworks.

Work Experience

2022 — Now
Lead Product Designer
Magnetic Rock (SANS)

The lead product designer on an educational product which helps get people into the cybersecurity industry. I worked to increase engagement and address student feedback, whilst defining a design system to incrementally replace the existing proof-of-concept.

2020 — 2022
Head of Design

The first UX professional at an ambitious SaaS startup aiming to modernise the construction industry with intelligent automation. I worked closely with industry specialists to create a unified experience across Countfire’s full suite of products.

2016 — 2020
Head of Design

One of the first of a quickly growing team for a highly driven, Microsoft-backed SaaS startup. I worked with the development team to design and build hugely scalable platforms, defining patterns and processes along the way.

2013 — 2016
Senior Product Designer
Orbus Software

Working within a large product team on an established Enterprise Architecture platform, I used and improved upon existing component libraries and design patterns. For their smaller, sister-company (Good e-Learning) I led the design on the creation of a custom learning management platform with in-depth team and user analytics.

2011 — 2012
Senior Designer
Design by Mito
2008 — 2011
Graphic Designer
Bilstein Group
2008 — 2008
Junior Designer
Dewberry Redpoint


2022 — 2022
Creativity, Problem Solving and Design Thinking
University of Cambridge
2019 — 2019
Designing for Voice (VUX)
UX Academy
2003 — 2007
BSc (Hons) Product Design and Innovation
University of Portsmouth


Best Hybrid Event Platform

Event Technology Awards

Best use of Technology for Audience Participation

Event Technology Awards

Best Virtual & Hybrid Event Platform

Virtual Events Institute

Best Hybrid Event or Live Streaming Solution

Event Technology Awards

Right First Time

Bilstein Group



The UX Collective (Best of UX Collective, July 2023)


The UX Collective


Fundamental Principles of Design
Springpod Virtual Work Experience

I gave a talk to design students on what helped me to kick off my career in design, and the things I wish I'd known when I started.

The Importance of Design Portfolios
Springpod Virtual Work Experience

I spoke to design students about common mistakes when putting together a design portfolio, and I gave them an insight into exactly what employers look for.

Live Streaming and Hybrid Events
BNC Event Show

I gave a keynote about my journey learning to live stream events, and the growing importance in 'going hybrid'.


Best of UX Collective

My article "What’s the difference between design values and principles?" was featured in the Best of UX Collective, July 2023


2021 — 2021
Design Mentor