
Simon Mauro Guido
Product Designer in London, UK
A creative problem solver and design thinker - I look to solve complex problems with simple, ethical solutions. I create insight-led, human-centred products. I am a featured writer for The UX Collective and a mentor for junior designers.
I’ve worked with a number of SaaS startups - leading the user experience, setting ui patterns, frameworks and component libraries, and working directly with development teams to build quickly scalable platforms. I also have experience working in design teams as part of a larger product team - working with a product manager following strict scrum practices, and using and updating existing component libraries and frameworks.
Work Experience
The lead product designer on an educational product which helps get people into the cybersecurity industry. I worked to increase engagement and address student feedback, whilst defining a design system to incrementally replace the existing proof-of-concept.
The first UX professional at an ambitious SaaS startup aiming to modernise the construction industry with intelligent automation. I worked closely with industry specialists to create a unified experience across Countfire’s full suite of products.
One of the first of a quickly growing team for a highly driven, Microsoft-backed SaaS startup. I worked with the development team to design and build hugely scalable platforms, defining patterns and processes along the way.
Working within a large product team on an established Enterprise Architecture platform, I used and improved upon existing component libraries and design patterns. For their smaller, sister-company (Good e-Learning) I led the design on the creation of a custom learning management platform with in-depth team and user analytics.
Education
Awards
Event Technology Awards
Event Technology Awards
Virtual Events Institute
Event Technology Awards
Bilstein Group
Writing
The UX Collective (Best of UX Collective, July 2023)
The UX Collective
Speaking
I gave a talk to design students on what helped me to kick off my career in design, and the things I wish I'd known when I started.
I spoke to design students about common mistakes when putting together a design portfolio, and I gave them an insight into exactly what employers look for.
I gave a keynote about my journey learning to live stream events, and the growing importance in 'going hybrid'.
Features
My article "What’s the difference between design values and principles?" was featured in the Best of UX Collective, July 2023